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| “Expect the best, be prepared for the worst, fuck what others think & do your own thing.” |
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| “Minimalism - everything that you need, nothing that you don't.” |
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| “Work for free or for full price. Never for cheap.” |
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| “Don’t ask what the meaning of life is. You define it.” |
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| “Design is honest. Advertising is lying.” |
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| “I think design is a lifetime experience, it's an everyday labor. It's like brushing your teeth every morning, but harder.” |
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| “If it wasn't for Rock'N'Roll I wouldn't be a designer.” |
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| “I am a designer, not a fucking screwdriver.* A global message for clients around the world who believe that a designer is a mere tool to execute their ugly ideas.” |
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| “The thing I hate the most about advertising is that
it attracts all the bright, creative and ambitious young people, leaving us mainly with the slow and self-obsessed to become our artists. Modern art is a disaster area. Never in the field of human history has so much been used by so many to say so little.” |
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| “If you've never done anything stupid, you've never done anything at all.” |